The Study of Unique Blog Visitors Ratio to Blog Posts With Minimal External SEO

By Sabrina Sabino | Published: June 20, 2011

The following blog article was written by: Sabrina Sabino on June 20, 2011.
Last revised by: Sabrina Sabino on July 6, 2011.

Recently, I’ve been analyzing my blog’s visitor stats on the Google Analytics report. The only external SEO supporting my blog are backlinks from EzineArticles and a few blog comments, but there aren’t many out there. The largest percentage of visitors are from search engines, which means it’s internal SEO that attracts most visitors.

Most bloggers just blog for the sake of journal-keeping. So I have a target number of posts to reach before I start proper external SEO. I just want to study the unique blog visitor to blog post ratio for ‘average’ blogs such as mine. My theory is that it falls at approximately 25-30% including a relatively high bounce rate (above 50%).

At the moment, I’m still receiving visitors due to the influence of blog posts that have been lost when my sites went down. This is affecting my proper visitor count. But eventually this will be negligible.

Most bloggers don’t even blog every day. It’s actually a bit of a challenge to do so. Many will blog once or twice a week, or even once or twice a month. Since June, I’ve been keeping it to at least 2 blog posts a day because I’ve vowed to take it more seriously.

This is a great way for me to further analyze this ratio theory. I have about 50 blog posts; some good others not so good. My daily unique visitor count is approximately 15 people. So the ratio is currently at 30%.

My aim right now is to increase my total number of posts tenfold. Which means if I can manage a total of 500 blog posts of similar quality to the current posts, if my theory stands correct I should have approximately 150 unique daily visitors.

It will be interesting to see if this theory is accurate or not.