There can be a lot of jargons used by webmasters and SEO specialists which can make any average, reasonable dentist’s head spin. For that reason, it does not hurt if dentists know a bit about the terms used when designing and maintaining their dental websites. Because a dental practice cannot expect to compete with the other practices existing within the same area without a strong online presence, having a website is essential to getting more patients to sign up. Here are a few terms and concepts which one has to familiarize with in order to understand dental websites.
This is probably one of the most important terms associated with improving and maintaining a website’s visibility. Some people might not find the connection between websites and search engines right away. But the link is actually straightforward. When individuals look for something in the internet, they usually go to these search engines to run a search. The most notable of these search engines is Google. For this reason, you need to submit your dental website to any of these search engines to get listed.
However, if your website comes up 4,782 in the list, chances are that your listing won’t bring you as much traffic as you hope it would. Generally, a person won’t go beyond the first two search engine results’ pages. For this reason, you need to make sure that your website gets it to the top 10 to 20. Your position does not have anything to do with luck. Search engine optimization has to do with getting your website to the very first of the results page to increase traffic to your dental website.
Your website comprise of different files which is loaded from your host’s computer every time a visitor logs into your page. There is a separate file for each graphic as well as for the HTML code. A Hit is a term used for each file load. For instance, if you have twenty graphics, you should have 21 Hits—20 for the graphics and 1 for the HTML code. Having explained all that your Hits has nothing to do with your website’s popularity and should not be used as a gauge.
Every time someone views your website that is counted as a page view. When that same person views your website again, you get another page view. For this reason, you cannot rely on page views to give you an accurate picture of how popular your website is because one single person can register multiple page views on your website.
This is the most accurate measure of the number of visitors you are getting on your website. When a person views your website, they are considered a unique visitor but is no longer counted should that same person view your website just a few minutes later