Cloud Computing and Digital Content
Over the last several years, there has been an increasingly strong trend among various tech companies to move their data and the data of their users into “the cloud”. Known as cloud computing, this phenomenon seeks to address the management of content and information among multiple software and hardware platforms. Rather than tying data or content to a specific piece of hardware, companies are realizing that users, clients, and customers will increasingly expect to access their data from multiple devices, including mobile devices. The rapid gains in access to high-speed Internet and high-speed mobile internet have precipitated this important new trend in computing.
It should be no surprise, therefore, that the movie industry is keen on taking advantage of cloud computing to better serve their customers as well as to give users less incentive to gain copy-writed digital content illegally. By providing an elegant solution for making content available in the cloud across multiple devices, they hope to give users a simply, straightforward legal option for accessing content instead of circumventing the movie industry all-together.
Project Phenix Rising
Two of the main movie and television production companies, Twentieth Century Fox and Warner Bros. studios, are collaborating with storage device manufacturers SanDisk and Western Digital. Details of this product of cross-industry teamwork have emerged, along with an intentionally misspelled name, “Project Phenix”. The purpose of this new project is squarely aimed at bringing high-definition digital movie and television content into the cloud so that it’s available across multiple software platforms and hardware devices.
This new endeavor includes a DRM or digital rights management standard created by the Secure Content Storage Association, known as SCSA. This DRM standard is being shaped so that it will be compatible with the UltraViolet online digital library in order to allow users to download, stream, and transfer digital content from the cloud to compatible storage devices, including:
- Blue-Ray players
- Game consoles
- USB thumb-drives
- SD cards
- SSD hardrives
Project Phenix in Action
Consumers of digital content will be able to take advantage of Project Phenix to better manage their online digital movie content. Users will find that they can more efficiently organize, store, and transfer their high-definition digital movies and TV shows across all SCSA-compliant devices they own. Because Project Phenix will add to the capabilities of the UltraViolet digital cloud backup library, consumers will now be able to choose to backup and store their online digital content locally. This is an important step forward in meeting the changing needs of consumers, many of whom are interested in accessing digital content offline as well as online.
Secure and Flexible
Project Phenix’s unique DRM standard allows for the security of copy-protected HD-content, including 1080p quality content, on all compatible local and portable storage devices. By working alongside existing DRM and content protection technologies, Project Phenix will stand as a new gatekeeper in the world of secure online premium content. Project Phenix is expected to become available in the second half of 2012.