Having multiple social media accounts can be exhausting. You need to be active on each of them by engaging your customers and responding to inquiries and questions that they may have. You spend so much time posting and creating tweets that it seems as if you don’t have a life outside of social media.
But being active on social media doesn’t mean that you have to constantly be sitting on your Facebook, Twitter and Google+ pages. Instead, you should employ the use of automation for social media.
Automation allows you to schedule specific times and dates that content is published to your various social media accounts. This allows you to schedule tweets and posts in advance so that you can focus your efforts on other endeavors and not solely on social media. Automation isn’t hard to do, and there are plenty of tools to help accomplish this.
Dlvr.it is a free automation tool that can automate messages to multiple social media accounts, including Twitter, Facebook, LinkedIn, etc. You have the option to customize your own messages and have them spread across a multitude of networks, or you can have it generate automated posts based on an RSS feed. Anytime an RSS feed is published, this content will be pushed out to your designated social media networks.
2. Social Oomph
This tool also allows you to schedule posts and tweets in advance, but it also includes a great measuring tool too. It will track click-throughs as well as when and where your company name is mentioned. You can get a basic version of this tool for free, but if you really want to use all of its features, you have to purchase the upgrade.
Hootsuite is great if you have multiple social media accounts. Through their dashboard, you have the possibility of scheduling updates as well as seeing the activity on all of your accounts. Hootsuite works for Facebook, LinkedIn, Twitter and Foursquare. If you have five or less accounts, this tool is completely free. If you have more, it’s only $5 per month.
Buffer works for Twitter only. You can install the bookmark tool in your web browser, and when you “buffer” a website, it will publish a link to your Twitter feed. You can schedule the dates and times for these posts to be generated so that you’re not constantly posting on top of each other.
Triberr is another great automation tool, but it’s solely for bloggers. Through Triberr, you join groups of other bloggers, and you share each other’s RSS blog content. This blog content is pushed out through your Facebook, Google+, LinkedIn or Twitter accounts. This is a great way to promote the blogs of other individuals while having them promote your blog content at the same time.
If you want to automate your social media content, be sure to look into these five tools. They will help alleviate the time spent creating posts, and it will help you push out content without having to be physically active on multiple networks.
Charlie Adams is a social media expert and avid writer who enjoys sharing his technological knowledge online. To ensure all his work adheres to grammar rules and is of a professional quality he proofs it with a grammar checker before letting anyone see it.