What’s in a Cloud?
Cloud storage has been around for quite a while. Last year Apple purchased iCloud.com and used that technology in its iPad, iPhone and iPod applications. Apple enthusiasts can go crazy sharing documents, music and files in all types of mediums and with innumerable amounts of people.
Just recently, Google introduced its new product called Google Drive. According to Google Senior VP of Chrome and Apps, Google Drive is “a central place where you can create, share, collaborate and keep all of your stuff”. Sounds great! However Google is following and adopting a trend that has been gathering steam for over a year.
“Cloud” is the online buzzword for 2012, so far. And all of the Internet driven companies are clamoring to get a piece of this flavor of the moment.
Will Facebook Enter the Fray?
The mania surrounding the spread of online mass storage giving and sharing is reaching a climax. The question is whether or not Facebook will enter the ring. It seems likely that in order to compete with the service that Google is now offering, they will have to.
People are more inclined now than ever to require access of their personal content from anywhere and on any one of their devices.
Facebook strives to offer its customers a service that is easy to use and current. The amount of Facebook apps on offer is mind-boggling. As with the majority of businesses, Facebook wants to keep its users on the website. Having them click off to send a large file or image using another provider just isn’t an ideal situation.
Therefore in order to compete, it seems likely that Facebook will get involved in some form or another.
Why So Much and So Many?
It does seem as if every person and their mother is offering some form of free online storage with their product or service. For example, here are just a few of the bigger names getting in on the action:
- Microsoft upgraded Skydrive to sync with Windows, Mac and iOS
- Sony is planning a 5GB cloud for sharing photos
- Google has recently launched Google Drive cloud storage
- DropBox offers free online date storage up to 5GB
…And there are many more companies offering or endeavoring to offer this type of free “add-on” service! But is all of this free storage being given away to online subscribers actually of any real value?
For Facebook users, the fact that they can easily upload images to their accounts via Instagram may still be enough. The massive amounts of online storage may not benefit them currently.
However there will always be those who would prefer to have it for free, rather than wait until it may no longer be so “free”. The latest craze will appeal to those who are eager to latch onto the newest technical gadgets.
The Future of the Cloud
For Facebook fanatics there will probably be a cloud, (with a silver lining), somewhere in the near future. With the addition of this service, Facebook will be able to continue competing with other social media sites like Google+.
The idea of being able to access all of your content from anywhere and at anytime is very appealing. People’s lives are more on the go and filled with pockets of random, but personally important information. Having the ability to get immediate answers to questions contained in our personal content “cloud” is of great importance.
With so many people having access to cloud storage and the majority of those people availing themselves of the service, the technology can only get bigger, faster and better.
When all is said and done, Facebook just won’t be able to keep its head in the clouds for much longer, and stay competitive.
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