Blog Traffic: Persistence, Not Patience!

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I took a few minutes earlier to read what bloggers had to say about traffic.  Many of them will explain techniques of how to drive in visitors to your website.  I then read the comments on these blogs and many people will advise new bloggers to “be patient” and if they keep at it, they will eventually receive an influx of visitors.

On some level, this is not wrong.  But this is a wrong piece of advice for new bloggers because they might actually believe that they only have to start a blog and then let it simmer for a bit, and after some time traffic will some how magically land on their pages.

Obtaining a considerable amount of traffic is a JOB.  You can do it yourself, or you can pay someone else to do it for you.  It requires a lot of effort and all kinds of marketing in all platforms.  Look at it this way: you can’t build a store in the middle of the desert and expect that after a few weeks people will be coming in by the dozen.  That’s just not how it works.

For that reason, I believe “persistence” is a more fitting advice.  Web traffic is something that you need to work on.  If you’re a great writer and you’ve presented your blog in a great way then there’s a higher chance that people will keep coming back, and then share it to others who will return.  But it requires continuous effort to provide quality content to your readers and persistence to drive in web traffic.

People who want to build a website and actually have a website plan don’t really include website promotion or SEO in their plans.  Many naively believe that if they build a website, people all over the world with internet access will automatically find, use it, and then they can benefit from their traffic.  It’s a lot more complicated than that.  Marketing plays a huge role in the success of any website.

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5 Comments

  • At 2012.07.02 18:09, Aditya Singh said:

    I agree with you completely on the fitting word for blog traffic being persistence rather than patience. A patient person will sit back and wait for the traffic to increase whereas a persistent one will make all the required efforts to get the ranking up.

  • At 2012.07.03 17:56, James Hadley said:

    For an online business to grow it is actually the effort that one has to make, and that effort can only come from a person who is persistent enough. I agree completely with Sabrina that persistence is the key.

    • At 2012.07.29 17:44, Devesh said:

      Well Sabrina, Marketing is one of the most important thing for any products. And this is more true in the time of globelaization. In case if you have a site and if it does not have any special things means something interesting for the people, then nobody is going to visit your site again and again. So most important thing is that you have to keep people interested in your website. For this you have to work regularly on the site and even after that you have to wait for the visitors to your site.
      I like your title Perisstence is the Key. For better traffic, your contents should be attractive, interesting and if possible you can manage your site, in such a way that it allows the comments of your readers and you are also available for some sort of conversion with them , then it would be of great help too.
      At the same time the importance of SEO cannot be denyed. But if one is not planning to have SEO work to be done for his site, then only way to getting good traffic is Persistence.

      • At 2012.07.29 20:13, Sabrina Sabino said:

        Interestingly enough, of all my sites; the one that has the most traffic is one that I have never really done much SEO or promotion for. I suppose if someone has no plan to promote their site online, it’s got to be a site that people need or find very interesting to the point where they would want to share it with their family and friends, or a community that might also find the site useful.

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