I took a few minutes earlier to read what bloggers had to say about traffic. Many of them will explain techniques of how to drive in visitors to your website. I then read the comments on these blogs and many people will advise new bloggers to “be patient” and if they keep at it, they will eventually receive an influx of visitors.
On some level, this is not wrong. But this is a wrong piece of advice for new bloggers because they might actually believe that they only have to start a blog and then let it simmer for a bit, and after some time traffic will some how magically land on their pages.
Obtaining a considerable amount of traffic is a JOB. You can do it yourself, or you can pay someone else to do it for you. It requires a lot of effort and all kinds of marketing in all platforms. Look at it this way: you can’t build a store in the middle of the desert and expect that after a few weeks people will be coming in by the dozen. That’s just not how it works.
For that reason, I believe “persistence” is a more fitting advice. Web traffic is something that you need to work on. If you’re a great writer and you’ve presented your blog in a great way then there’s a higher chance that people will keep coming back, and then share it to others who will return. But it requires continuous effort to provide quality content to your readers and persistence to drive in web traffic.
People who want to build a website and actually have a website plan don’t really include website promotion or SEO in their plans. Many naively believe that if they build a website, people all over the world with internet access will automatically find, use it, and then they can benefit from their traffic. It’s a lot more complicated than that. Marketing plays a huge role in the success of any website.